The reason your clinic isn't getting enough patients? Your website.

Not your ads. Not your SEO. Not your referrals. It's the website all of them depend on — and where most clinics quietly lose the patient they already paid to reach.

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AI SEO GOOGLE ADS SOCIAL REFERRALS PATIENTS LOST

Trusted by Singapore's leading medical & aesthetic clinics for 15+ years

Only SL Aesthetic T32 TrichoKare Nuffield Dental Cambridge Medical ClearSK Clearvision Sozo SMG SW1 Clinic Beyond Medical Clifford Woffles Wu Atlas Eye Only SL Aesthetic T32 TrichoKare Nuffield Dental Cambridge Medical ClearSK Clearvision Sozo SMG SW1 Clinic Beyond Medical Clifford Woffles Wu Atlas Eye

Your clinic isn't invisible.
It's just not getting chosen —
because patients don't choose a clinic the way they choose a contractor.

$4,000 / MONTH IN ADS — 400 CLICKS AT $10 EACH CLICK WASTED PATIENT ENQUIRY $3,980 WASTED $20 -> ENQUIRIES

You're already getting traffic — from Google, from SEO, from AI answers, from people who heard about you at dinner. You're visible. We've never had more ways to be visible: rankings, Maps, AI Overviews, ChatGPT citations.

But visibility isn't the goal. Getting chosen is. Every one of those channels ends in the same place — your website — and that's where a patient decides whether to trust you or close the tab. If the site doesn't convert that visit, nothing upstream matters.

And getting chosen is harder for a clinic than for almost any other business. Choosing a contractor is rational — you compare quotes, check reviews, pick one. Choosing a clinic isn't. A patient comparing clinics is anxious. The stakes are their face, their eyes, their teeth, their body — and no amount of good pricing makes that fear go away. They're not optimising for the best deal. They're trying to work out whether they can trust you.

That's why generic marketing breaks in healthcare. The tactics that win for restaurants and e-commerce fall apart in a clinic, because patient decisions are emotional, slow, and high-consequence. Add PHMC guidelines on top, and most agencies are working in a category they don't actually understand. This is the only category I work in — and have for 15 years.

$5-20SGD
Cost of a single Google click in SG healthcare
3sec
Before a patient decides whether to stay or leave
0 patients
What the channel earns when the website doesn't convert

Fix the website first. Then every dollar you're already spending on traffic starts compounding instead of leaking.

5
seconds.
That's how long a
patient gives your site.

Your website is losing patients right now. You just can't see where.

In those five seconds, a patient is deciding whether to trust you — and a clinic website wins or loses that on a dozen things at once: whether the first line speaks to their concern or your founding year, whether the doctor's credibility survives the jump to a screen, whether the page loads before they give up, whether the next step asks for too much too soon, whether the copy is even PHMC-compliant. And more beyond those.

Most clinic websites get three or four of these right, at most — and quietly lose patients on the rest. You can't fix what you can't see. So I'll show you: send me your URL and I'll mark up where your actual homepage is leaking, and why.

TWO STAGES DECIDE EVERYTHING.

Get found, then get chosen. Those are the only two places I work.

Zoom out from the website and a patient's path is just two moves: they find you, then they decide. Search gets you found. Your website gets you chosen. Win those two and everything else you spend on marketing starts compounding. I don't do anything else — for clinics specifically, not as one item on a menu of eight.

/ 01

Conversion-focused web design

I rebuild your clinic website so every visitor — whether they arrived from Google, an ad, a referral, or a WhatsApp link — has the highest possible chance of becoming a patient. Built around how patients actually decide on healthcare, not how web designers think websites should look. PHMC-compliant by default.

conversion-firstmobile-firstPHMC-compliant
Learn more about web design for clinics →
/ 02

Getting found in Search

Patients find you two ways: they search, or they ask AI. I cover both — Google organic, AI Overviews, ChatGPT and Perplexity citations, plus Google Ads when paid search is the faster route. Whichever way a high-intent patient is looking, your clinic shows up.

SEOAIOGoogle AdsGoogle Maps
What I don't do
Meta Ads, generic social media posting, branding decks, or anything else outside the two services above. If you need those, I'll point you to others. I'd rather be the best in Singapore at two things than mediocre at ten.

You work with the founder. Not an account manager.

I co-founded a 70-person regional digital marketing agency, scaled it across Southeast Asia, and exited. Then I built Clinic Marketers deliberately differently. No junior account managers. No rotating staff. No template strategies. You work with me directly — and that doesn't change.

Clinic MarketersGeneralist agencyIn-house junior
Clinic experience✓15+ years, 100+ clinics?Portfolio without depth×None
Who runs your account✓The founder×Often a junior or intern×The junior themselves
PHMC compliance✓Deep, baked into everything×Often unaware until there's a problem×Unaware
Number of clients✓Under 10, on purpose×40–60+, spread thin?One, learning on the job
Cost✓Senior expertise, fractional cost×Similar cost, junior delivery×Full-time salary + benefits
Contract✓1 month notice×Often 6–12 month lock-ins×Hiring overhead

Why clinics choose me.

0+
Years specialising in clinic marketing
0+
Medical & aesthetic clinics grown
0+
Person agency co-founded, scaled, and sold before going solo
1
Founder. The person you speak to is the person in charge of your account — always

A selection of the 100+ clinics I've worked with.

Only
SL Aesthetic
T32
TrichoKare
Nuffield Dental
Cambridge Medical
ClearSK
Clearvision
Sozo
SMG
SW1 Clinic
Beyond Medical
Clifford
Woffles Wu
Atlas Eye
Allure
AM Aesthetics
Amaris B
BottomSlim
CH Lim
Core
Dream
Eagle
Eeva Medical
Elements
Erabelle
Fresver
Haach
HC Chang
HC Ortho
HHSC
Joyre
Dr Kevin Chua
Kimage
KTT
Lion Mind
LSC Eye
M-Aesthetic
Mizu
Moyem
Oxford
Pain Relief
PHS Hair
Promises
SDIC
SkinLab
TBF
Terra Medical
TrichoLab
Trinity
Veritas

PHMC guidelines. I know them cold. Most agencies don't.

Every page, every campaign, every piece of content is PHMC compliant by default.

See your clinic's homepage mocked up to convert. Free.

Send me your clinic's URL. Within 3 working days, I'll send back a real mockup of your actual homepage — built around how patients decide — with a short written breakdown of where your current site is losing patients and why the redesign fixes it.

Free Homepage Draft

Show me what my homepage could look like.

    Prefer to talk first? Book a 30-min call →

    FREQUENTLY ASKED

    Questions clinic owners usually ask.

    A digital marketing agency sells you a team, a retainer, and a menu of services — then hands your account to a junior while the senior person who pitched you moves on. I'm the opposite: a solo specialist who only works with medical and aesthetic clinics, and I do the work myself. No account managers, no rotating staff, no template strategies. I co-founded and scaled a 70-person agency before this, so I know exactly which parts of the agency model don't serve clinics — and I built Clinic Marketers to leave them out.
    Most clinics don't need more services — they need the two that decide whether a patient chooses them done properly. A generalist agency that also does e-commerce, property, and F&B will treat your clinic like any other account, and won't know PHMC advertising guidelines until they breach one. Healthcare marketing in Singapore is its own category: patient decisions are emotional and high-stakes, and the rules are strict. That's the only category I work in, and have for 15 years across 100+ clinics.
    Because doing two things deeply beats doing ten adequately. Patients find a clinic through search — Google, AI Platforms, ChatGPT, Gemini etc — and decide on the website. Those two stages decide whether you get the patient. Most clinics are pouring traffic into a website that doesn't convert it, so adding more channels just leaks faster. I fix the bottleneck instead of adding to it. If you genuinely need social media or Meta Ads, I'll introduce you to a specialist I trust.
    Yes — Google Ads sits inside "getting found in Search," alongside SEO and AIO. When paid search is the faster route to high-intent patients, I run it. What I don't do is Meta Ads, generic social posting, or branding decks. I cover how patients find you and whether your site converts them — the part of the funnel that actually decides whether you get the booking.
    It's deliberate, and it's the opposite of risky for you. I ran a 70-person agency for a decade and saw the model from the inside: accounts handed to juniors, strategy diluted in execution, the senior partner who sold the work never seen again. Clinic Marketers is built to avoid all of that. You work with the person doing the work — under 10 clients at a time, on purpose, so none of them get the junior treatment.
    PHMC — the Private Hospitals and Medical Clinics Act — governs what clinics can and can't say in their advertising in Singapore. Get it wrong and you risk a warning or penalty from the Ministry. Most marketing agencies don't know these rules and find out only when something gets flagged. Every page, every ad, and every piece of content I produce is PHMC-compliant by default — compliance isn't a review step at the end, it's built into how I work.
    Web design projects and SEO/AIO/Google Ads retainers are priced by scope — a single-location aesthetic clinic and a multi-site medical group need very different things. Pricing happens on the call so I can quote what your clinic actually needs, rather than an anchor price designed to attract bargain-hunters or repel everyone else. You'll get a real number, not a "starting from."
    Web design: 6–8 weeks to launch, with conversion improvements measurable within the first 30–90 days of going live, depending on how much existing website traffic you have. SEO and AIO: 3–6 months to see some movement, 9–12 months for meaningful results. Google Ads can produce qualified enquiries within weeks. Anyone promising fast SEO results is selling you something that isn't SEO.
    Yes. Your website, your domain, your hosting, your analytics, your ad accounts — all in your name, all yours to keep. I build on platforms such as WordPress, so you're never locked into a proprietary platform you can't leave. If we ever stop working together, you walk away with everything.
    30 minutes, no pitch. I'll look at your website live, point out the three highest-impact issues costing you patients, and tell you honestly whether what I do fits what you need. If it doesn't, I'll tell you who to talk to instead. You'll leave with at least one thing worth fixing, whether or not we work together.

    Fix the website. Watch everything else start working.

    You've already paid for the ads, the SEO, the referrals. The traffic is showing up. It's just not converting. Start with the one asset every channel depends on.

    Get free homepage mockup