The reason your clinic isn't getting enough patients? Your website.

Not your ads. Not your SEO. It's the website that every click, every search, every referral ultimately lands on. We fix that first — then everything upstream starts working.

AI SEO GOOGLE ADS SOCIAL REFERRALS PATIENTS LOST

Trusted by Singapore's leading medical & aesthetic clinics for 15+ years

Only SL Aesthetic T32 TrichoKare Nuffield Dental Cambridge Medical ClearSK Clearvision Sozo SMG SW1 Clinic Beyond Medical Clifford Woffles Wu Atlas Eye Only SL Aesthetic T32 TrichoKare Nuffield Dental Cambridge Medical ClearSK Clearvision Sozo SMG SW1 Clinic Beyond Medical Clifford Woffles Wu Atlas Eye

Every channel ends in the same place.

$4,000 / MONTH IN ADS — 400 CLICKS AT $10 EACH CLICK WASTED PATIENT ENQUIRY $3,980 WASTED $20 -> ENQUIRIES

Google, ChatGPT, referrals, ads — they all end at your website. If it doesn't convert that visit, it doesn't matter how you got them there.

$5-20SGD
Cost of a single Google click in SG healthcare
3sec
Before a patient decides whether to stay or leave
0 patients
What the channel earns when the website doesn't convert

Fix the website first. Then every dollar you spend driving traffic to it starts compounding.

5
seconds.
That's how long a
patient gives your site.

Is your clinic website built to win patients?

When a patient is choosing a doctor, they're not casually browsing. They're anxious. Comparing 3 to 5 clinics simultaneously. They visit your site 2 to 3 times before they're willing to call. They check the doctor's face, the credentials, the reviews, the before-and-afters — all on their phone, in bed, at 11pm.

A clinic website built to win patients does five things that brochure sites don't.

01

Speak to the patient's concerns in the first 3 seconds

Not to the clinic's history or the year it was founded. The headline meets them in their anxiety, not yours.

02

Transfer the doctor's in-person credibility to the screen

The warmth, the expertise, the years of experience — communicated through specific proof, not generic platitudes.

03

Load in under 2 seconds on mobile

More than half of patients abandon slower pages. Most clinic traffic is mobile. There's no recovering from a slow first impression.

04

Offer low-commitment next steps

Not just a heavy "Contact Us" form. An affordable first consultation fee, a screening, a WhatsApp message, or a callback request.

05

Stay compliant with PHMC guidelines

So you never get a letter from the Ministry. Every page, every CTA, every claim — reviewed against PHMC advertising guidelines.

yourcliniwebsite.com.sg
Contact us
Generic headline · no patient hook
Credentials buried 3 clicks deep
Uncompressed image · 6.4s load
Single heavy CTA · no low-commitment path
PHMC compliance · unreviewed
Hover each job to see what's wrong

Two services. Done properly. We do them better than agencies who do ten.

Patients find you through search. They judge you on your website. These are the only two places we work — for clinics specifically, not as one item on a menu of eight.

/ 01

Conversion-focused web design

We rebuild your clinic website so every visitor — whether they arrived from Google, an ad, a referral, or a WhatsApp link — has the highest possible chance of becoming a patient. Built around how patients actually decide on healthcare, not how web designers think websites should look. PHMC-compliant by default.

conversion-firstmobile-firstPHMC-compliantWordPress
Learn more about web design for clinics
/ 02

SEO & AIO for clinics

Patients used to search Google. Now they ask ChatGPT, Perplexity, and Google AI Overviews — then visit a website. If your clinic isn't showing up in those AI answers, you're invisible to a fast-growing share of high-intent patients. We make sure you appear, get cited, and get clicked.

organic SEOAI OverviewsChatGPT citationslocal + GMB
Learn more about SEO & AIO
What we don't do
Google Ads management, Meta Ads, generic social media posting, branding decks, or anything else outside the two services above. If you need those, we'll point you to others. We'd rather be the best in Singapore at two things than mediocre at ten.

You work with the founder. Not an account manager.

I co-founded a 70-person regional digital marketing agency, saw the model from the inside, and built Clinic Marketers deliberately differently. No junior account managers. No rotating staff. No template strategies. You work with me directly — and that doesn't change.

Clinic MarketersGeneralist agencyIn-house junior
Clinic experience15+ years, 100+ clinics?Portfolio without depth×None
Who runs your accountThe founder×Often a junior or intern×The junior themselves
Strategic depthSenior, hands-on×Diluted by junior execution×Limited
PHMC complianceDeep, baked into everything×Often unaware until there's a problem×Unaware
Number of clientsUnder 15, on purpose×40–60+, spread thin?One, learning on the job
CostSenior expertise, fractional cost×Similar cost, junior delivery×Full-time salary + CPF
Contract1 month notice×Often 6–12 month lock-ins×Hiring overhead

Why clinics choose us.

0+
Years specialising in clinic marketing
0+
Medical & aesthetic clinics grown
0+
Person agency co-founded, scaled, and sold before going solo
1
Founder. The person you speak to is the person in charge of your account — always
9-year partnership

Atlas Eye Specialist Centre

Nine years of compounding patient growth through SEO, conversion-optimised web, and a tightly managed patient acquisition system.

Eye care

LSC Eye Clinic

Long-standing patient acquisition partnership across SEO, content, and conversion-focused web.

Specialist eye care

Lang Eye Centre

Web redesign and ongoing search visibility programme. Compliance-led approach across every touchpoint.

A selection of the 100+ clinics I've worked with.

Only
SL Aesthetic
T32
TrichoKare
Nuffield Dental
Cambridge Medical
ClearSK
Clearvision
Sozo
SMG
SW1 Clinic
Beyond Medical
Clifford
Woffles Wu
Atlas Eye
Allure
AM Aesthetics
Amaris B
BottomSlim
CH Lim
Core
Dream
Eagle
Eeva Medical
Elements
Erabelle
Fresver
Haach
HC Chang
HC Ortho
HHSC
Joyre
Dr Kevin Chua
Kimage
KTT
Lion Mind
LSC Eye
M-Aesthetic
Mizu
Moyem
Oxford
Pain Relief
PHS Hair
Promises
SDIC
SkinLab
TBF
Terra Medical
TrichoLab
Trinity
Veritas

PHMC guidelines. We know them cold. Most agencies don't.

Every page, every campaign, every piece of content is PHMC compliant by default.

See your clinic's homepage mocked up to convert. Free.

Send me your clinic's URL. Within 3 working days I'll send back a draft redesign of your homepage — plus a short written breakdown of where your current site is losing patients and why the draft fixes it.

Free Homepage Draft

Show me what my homepage could look like.

    Prefer to talk first? Book a 30-min call →

    Questions clinic owners usually ask.

    Because paid ads, on their own, are a treadmill — the moment you stop paying, the patients stop coming. Web design and organic search build a compounding asset the clinic owns forever. We're not against Google Ads — many of our clinics run them. We just think they work properly only after the website and organic foundation are right.
    Yes, deliberately so. Under 10 clients at a time, by design. The alternative — an agency model — is what we left behind, because the work that wins for clinics requires senior attention, not delegation to juniors. You're not getting less; you're getting the founder of a 70-person agency working on your account directly.
    Web design projects are project-based, typically a one-off fee. SEO/AIO is a monthly retainer. Both are designed to be cheaper than a generalist agency and significantly cheaper than an in-house team. Exact pricing depends on scope — we'll cover that on the call.
    Web design: improvements in conversion rate are usually visible within 30 days of going live. SEO/AIO: meaningful movement in 3–6 months, compounding gains from month 9 onwards. Anyone who promises faster on SEO is either lying or about to get your site penalised.
    A diagnostic conversation, not a pitch. You describe your current marketing setup; I'll tell you what I'd do if it were my clinic. By the end, you'll have one specific, actionable recommendation — whether or not we work together.

    Fix the website. Watch everything else start working.

    You've already paid for the ads, the SEO, the referrals. The traffic is showing up. It's just not converting. Start with the one asset every channel depends on.